Archive for the ‘2007 News and Media’ Category

Wine by the keg: premium wine in steel package targets on-premise sales

Friday, May 11th, 2007

Wine and Vines

Wine by the keg: premium wine in steel package targets on-premise sales
You picked the perfect restaurant–a cozy cafe in the city with romantic lighting, European flair and the best thin-crust pizzas this side of Naples. “I feel like celebrating,” you announce to your loved one as the server approaches. “Waiter, bring us a lusty super-Tuscanstyle red–the best in the house,” you say. “Excellent choice,” he answers. “I’ll just go and tap the keg.” [READ MORE]

More Wine!

Wednesday, January 3rd, 2007

metroactive

For his 15th high school reunion, Andy Woehl brought a keg to the party. A keg is always welcome, he reasoned, and might even bring back memories of keggers long-gone. Andy’s keg, however, wasn’t filled with beer; it was filled with wine. What better test market for a newly launched product than your graduating class, he figured, and who doesn’t love free wine? [READ MORE]